Google has expanded its translation capabilities within search results, adding support for eight additional languages. This update aims to enhance global accessibility for publishers by automatically translating search result titles and meta descriptions into users’ native languages.

The feature, known as Translated Results, facilitates seamless browsing across language barriers. When users encounter a translated search result, they can click through to access the corresponding webpage, which will also be automatically translated.

The newly supported languages include Arabic, Gujarati, Korean, Persian, Thai, Turkish, Urdu, and Vietnamese. This expansion marks a significant step towards inclusivity in online information access, particularly for users in regions where these languages are prevalent.

The decision to integrate these languages comes after a period of observation and adaptation by Google, which historically faced challenges penetrating markets dominated by local search engines like Naver in South Korea. According to SEO expert Christopher Shin, this delay can be attributed to market dynamics and the intricacies of local languages, such as Korean’s use of both Hangeul and Hanja characters.

Shin notes a gradual shift towards Google among South Korean users, particularly among students and businesses aiming to expand globally. Despite Naver’s continued dominance in certain aspects like shopping and reviews, Google’s influence has grown due to its superior information retrieval capabilities and appeal to international markets.

In conclusion, Google’s initiative to broaden Translated Results reflects its commitment to supporting diverse linguistic needs and facilitating broader global connectivity through enhanced search functionality.