Google is beta testing a way for sites to highlight licensing information about content that appears in image search results.
The changes to image search results include a small badge indicating a particular image is “licensable.” After clicking on the image to expand it, Google will show where the image can be licensed from.
- A URL to a page that describes the license governing an image’s use.
- A URL to a page that describes where the user can find information on how to license that image.
These changes aren’t live yet, but sites can begin preparing their content for it ahead of time and ensure their images are eligible to display licensing information.
In order for content to display licensing information in Google Images, the site must be utilizing image license metadata. Metadata should be added to each licensable image on a site.
Site owners can add the required metadata either with structured data or IPTC photo metadata. Further instructions, and exact code snippets, can be found in Google’s official developer document.
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