Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a deep breath. Maybe you just need a […]

Python has been receiving a lot of attention within the SEO community recently. So, being the curious technical SEO that I am, I started looking into why and before I knew it, I was deep into learning and applying it. It’s fair to say that I have fallen in love with the language over the […]

JavaScript is a wildly popular interpreted scripting language that in early 2019 became the language most frequently learned by developers. JavaScript is an open standard, not controlled by any single vendor, with numerous implementations and an easy-to-learn syntax that makes it popular with beginners and veteran developers alike. JavaScript dates from the earliest days of the […]

Several publishers reported trouble with Google’s URL removal tool. Submitted URLs were reported to be sitting in the queue but not processing.  The issue doesn’t appear to be widespread though. Twelve hours after publishers reported the bug Google, a company that employs over 10,000 search quality raters, had yet to respond. URL Removal Tool Reported […]

Microsoft is proposing a subset of TypeScript, the company’s popular typed superset of JavaScript, and its compiler/linker toolchain for use in embedded computing. In a paper titled, “Static TypeScript: An Implementation of a Static Compiler for the TypeScript Language,” Microsoft researchers describe a Static TypeScript system and the challenges of implementing embedded programming platforms in the classroom. Static TypeScript […]

In a Webmaster Hangout, an eCommerce publisher complained about structured data warnings regarding data fields that are inappropriate to their product. They refused to create fake information to get a passing score. John Mueller responded that there’s a difference between warnings and errors. The person asking the question sold custom hand made products. They did […]

Amazon’s Demand Side Platform (DSP) might not be the initial platform you think of when putting together a channel mix that includes Display options. You first think of the Google Display Network (GDN) – maybe the Trade Desk, Criteo or any number of exchanges – probably assuming that you have to be a seller on Amazon to […]

A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format. In total, retail advertisers in the US will spend $13.12 billion on search in 2019, which is up 22.5% from last year. In 2020, spending is projected to grow to $15.65 billion. It’s stated in […]

Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting. Previously, audience targeting could only be applied at the ad group level. If a campaign had several ad groups then the targeting would have to be changed on each one individually. Now, audience targeting can be applied at the campaign level,  which […]

When I first started working remotely, so many people have said to me: “Oh, I couldn’t do that. I’d never get work done.” Then as the remote-life became my new-life, I faced initial challenges. Every time I was asked: “So, how’s remote-life”, “how do you like working remote”, or anything similar, I would typically start […]