Close

SHOULD YOU FOLLOW DESIGN TRENDS?

Trends often do little to push design forward or improve user experience Across all disciplines of design, from fashion to architecture, trends largely define the styles and directions of an industry at a particular time. Trends are often determined to be a reaction to a previous style. Whether that’s swaying from maximalism to minimalism, or […]

Read More

AMP STORIES ARE A THING NOW

AMP is a contentious technology, to be sure. People seem pretty sure that Google intends to use it to shackle publishers and users to the search engine (like we weren’t already), and that it’s just another way for Google to abuse its powers. And more importantly [sarcasm alert], it’s just not all that pretty to look at. […]

Read More

WHY THE HAMBURGER MENU SHOULD DISAPPEAR FOR GOOD

The hamburger menu was initially introduced as a means to obscure secondary navigation items in an effort to maintain a cleaner and more focused web or application design. Android was one of the early adopters of this design component, going as far as to include it in their popular Material Design guidelines. Since then it’s found […]

Read More

HOW GAMIFICATION IMPROVES UX

Creating products which respond to the user’s needs has become the de-facto standard approach for product design. In the attempt to create the best possible experience designers constantly search for new techniques that allow them to create better user experiences. One of the methods that recently became popular among many product designers is called gamification. […]

Read More

5 WEBSITE METRICS YOU CAN’T IGNORE (AND HOW TO DESIGN FOR THEM)

Analytics are all the rage. But all those numbers can get overwhelming fast. Here are five website metrics that you can’t ignore—traffic sources, keywords, visitors, top 10 pages, exit pages—and design tweaks you can make so that you’ll see improvement in those areas. (You can find all of these metrics and more in Google Analytics. If […]

Read More

SHOULD THE WEB HAVE A UNIVERSAL DESIGN SYSTEM?

The web is a diverse platform, but that diversity impacts usability and user experience. We explore the case for an open source design system for the entire web. Unlike mobile applications, the web has no set design guidelines to which a designer can refer. Instead, each web project tends to be a blank canvas. There […]

Read More

6 DESIGN PREDICTIONS FOR 2018 (THAT MIGHT ACTUALLY HAPPEN)

How Did I Do in 2017? This time last year I made seven predictions for 2017 that were surprisingly accurate. Last year I predicted that 2017 would not be the year of VR. I was proved correct, the constraints of the physical tech is too much of an obstruction. I predicted that we’d be more security conscious […]

Read More

THE STATE OF WEB DESIGN, DECEMBER 2017

I might have noticed a trend or two in web design this last year. Let me rephrase that: I spend the vast majority of my time online. I do my shopping, here, and my work, and a lot of my leisure reading. I browse the Internet mid-gaming, whether to look up information on the game […]

Read More

Content KPIs: Are You Measuring Your Content Correctly?

Too often we find ourselves producing content piece after content piece without ever once defining what the goal of the content is. If you’re about to create a new piece of content and haven’t yet asked yourself why you’re creating this content, do so and do it now. While you’re at it, ask yourself the following questions […]

Read More