Whether it’s design preferences or optimization best practices, the web moves fast. A state-of-the-art website launched in 2014 according to the highest standards of the era might be completely outdated now, whether due to overuse of a trendy effect like parallax, or prioritizing the desktop experience at the expense of […]

Google is beta testing a way for sites to highlight licensing information about content that appears in image search results. The changes to image search results include a small badge indicating a particular image is “licensable.” After clicking on the image to expand it, Google will show where the image […]

1. The SEO Community “The people! Without the amazing wisdom shared by everyone in this community in person, in blog posts, and at conferences we would all be hacking away at this by ourselves trying to guess what worked.” – Eli Schwartz “The people are some of the best I have […]

Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, and Hotel campaigns. Google Ads began migrating campaigns from accelerated delivery to standard delivery last October, starting with Search and Shopping campaigns. Starting in April 2020, accelerated delivery will no longer be […]

Elegant Themes announced that several of their products contained a code injection vulnerability and should be updated right away. The vulnerability allows an untrustworthy user to execute PHP functions. Divi is a popular WordPress theme that is widely used around the world. It’s important that publishers update their theme and […]

Data science comes closer to SEO every day. Data science, and more exactly artificial intelligence, isn’t new, but it has become trendy in our industry over the past few years. In this article, I will briefly introduce the main concepts of data science through machine learning and also answer the […]

A publisher tweeted a question to Google’s John Mueller about commodity content. John Mueller’s response gave the general direction of what to do when your site content is the same as the content on competitor sites. But his advice is applicable to any site that wants to be better than […]

The non-profit organization that manages the dot ORG domain registry has been sold to a for-profit investment firm. Some are fearful that the cost of dot ORG domains will rise because the non-profit that manages the entire domain name system, ICANN, recently changed the rules to allow the owners of […]

Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a deep breath. […]

Python has been receiving a lot of attention within the SEO community recently. So, being the curious technical SEO that I am, I started looking into why and before I knew it, I was deep into learning and applying it. It’s fair to say that I have fallen in love […]