In a Webmaster Hangout, an eCommerce publisher complained about structured data warnings regarding data fields that are inappropriate to their product. They refused to create fake information to get a passing score. John Mueller responded that there’s a difference between warnings and errors. The person asking the question sold custom […]
Read MoreAmazon’s Demand Side Platform (DSP) might not be the initial platform you think of when putting together a channel mix that includes Display options. You first think of the Google Display Network (GDN) – maybe the Trade Desk, Criteo or any number of exchanges – probably assuming that you have to be […]
Read MoreA new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format. In total, retail advertisers in the US will spend $13.12 billion on search in 2019, which is up 22.5% from last year. In 2020, spending is projected to grow to […]
Read MoreMicrosoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting. Previously, audience targeting could only be applied at the ad group level. If a campaign had several ad groups then the targeting would have to be changed on each one individually. Now, audience targeting can be applied […]
Read MoreWhen I first started working remotely, so many people have said to me: “Oh, I couldn’t do that. I’d never get work done.” Then as the remote-life became my new-life, I faced initial challenges. Every time I was asked: “So, how’s remote-life”, “how do you like working remote”, or anything […]
Read MoreFacebook is rolling out new tools that allow creators to monetize their content in different ways. In addition to new ad revenue opportunities, Facebook is giving creators more opportunities to earn money directly from other users. Here’s more about what was announced today. New Ad Revenue Opportunities Facebook is giving creators more […]
Read MoreGoogle announced two security features intended to make browsing safer. One blocks access to suspicious websites. The other, a Chrome browser extension flags virtually any site visited as being suspicious. Unless your site is a big brand website, there is a higher probability that it will flag your site as […]
Read MoreWeb design and development are vast subjects. And it seems that those of us within the industry are simply expected to know every nook and cranny of it. There’s a narrative that sees us as all-knowing beings who can solve any web-related problem. However, buying into this narrative means putting […]
Read MoreMost web and graphic designers use Photoshop on a daily basis as one of the main tools of the trade. Photoshop is incredibly powerful for designing and for photo editing, but Adobe also has Lightroom, which can be used for processing/editing photos and for the organization of photo files. As […]
Read MoreToday, we have for you a fantastic collection of landing page templates for creating online education websites. Each of the ten templates comes with a unique education-related illustration, a beautifully flat color scheme, and all of the templates have been designed with simplicity in mind so are all perfect for […]
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