Your page is ranking high in SERPs for a high-conversion target keyword. What can be better? Wait a minute. It’s the wrong page! Yes, it is your page, but it isn’t even close to the ideal query match. Even if you think that it is still great that your page […]

Redesigning an ecommerce site is part of the natural brand cycle. Redesigns keep your brand relevant and your message clear, can dramatically improve the user experience, and may be necessary in order to keep up with evolving web standards. At the same time, redesigns can result in throwing away SEO authority and dumping […]

As every kid knows, making cool stuff is the fun part. You dump all of your toys on the floor, and sort through them until you find what you want, and make it all fit together to build a spaceship, or something. That’s the part everyone likes. But then someone […]

In response to confusion surrounding mobile-first indexing, Google published a series of tweets clearing up the most common misunderstandings. Here is a recap of everything Google recently clarified. URLs in search: With mobile-first indexing, Google indexes the URL of the mobile-friendly version of a site. When there are separate mobile and desktop […]

Google in Español published an inaugural hangout on YouTube. A web publisher asked about the proper way to import a large product feed with content that is already indexed by other vendors. The web publisher asked if he should use no-index. The publisher stated that he already understood that using original […]

“Content is king” is a phrase that gets bandied around the web an awful lot. I’ve written before about how content is no good without promotion, and I stand by that. But if you do promotion right and have a relatively established website, there are a few things you can do with your […]

Let’s face it: The web design industry is very competitive. The barriers of entry are low, the technology (platforms, coding languages and DIY services) are always ever changing and with search engine optimization always keeping us on our toes, the ability to offer exceptional web design at competitive prices is […]

Web design is a process of carefully planned and researched steps. You have a job to do, and users to satisfy. Ideally, everything you do has a purpose. There is a point to it all. But life is weird, complex, and even fun sometimes. Sometimes, you end up doing something […]

First let’s define what we mean by “Monolith” and “Microservice”. A monolithic architecture is built as one large system and is usually one code-base. A monolith is often deployed all at once, both front and end code together, regardless of what was changed. A microservices architecture however is where an […]

No matter how much we might wish otherwise, money is integral to our society and our lives. It’s a powerful motivator, and it can tempt even the most morally upright and ethically-concerned among us. And let’s be very clear: I try to be a decent person, but I would not […]