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HOW GAMIFICATION IMPROVES UX

Creating products which respond to the user’s needs has become the de-facto standard approach for product design. In the attempt to create the best possible experience designers constantly search for new techniques that allow them to create better user experiences. One of the methods that recently became popular among many product designers is called gamification. […]

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SHOULD THE WEB HAVE A UNIVERSAL DESIGN SYSTEM?

The web is a diverse platform, but that diversity impacts usability and user experience. We explore the case for an open source design system for the entire web. Unlike mobile applications, the web has no set design guidelines to which a designer can refer. Instead, each web project tends to be a blank canvas. There […]

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THE STATE OF WEB DESIGN, DECEMBER 2017

I might have noticed a trend or two in web design this last year. Let me rephrase that: I spend the vast majority of my time online. I do my shopping, here, and my work, and a lot of my leisure reading. I browse the Internet mid-gaming, whether to look up information on the game […]

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Content KPIs: Are You Measuring Your Content Correctly?

Too often we find ourselves producing content piece after content piece without ever once defining what the goal of the content is. If you’re about to create a new piece of content and haven’t yet asked yourself why you’re creating this content, do so and do it now. While you’re at it, ask yourself the following questions […]

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